The difference between translation and localization
Translation conveys the meaning. Localization adapts the message: expressions, examples, units of measurement, formats and cultural references, so that the text convinces the local audience.
Cultural and linguistic differences directly affect conversions, which is why we work with translators who write for marketing, not just translate.
- Translation conveys the meaning
- Localization adapts the message
- Cultural and linguistic differences
- Direct impact on conversions
Content
Types of marketing content we localize
Corporate websites
Presentation pages, products and services.
Brochures and catalogs
Printed and digital materials, with text re-set on the page.
Sales materials
Presentations, offers and documents for sales teams.
Digital content and campaigns
Copy for ads, newsletters and social media.
Brand communication
Messages and tone of voice adapted to each market.
Product pages
Clear descriptions, with terminology consistent across languages.
Localization for marketing and sales teams
Marketing teams need ready-to-publish texts, at the pace of their campaigns. We work with brand glossaries and with the same translators on recurring projects, so that the tone stays consistent.
- Content adapted to a professional audience
- Brand consistency
- Conversion-oriented messages
- Support for expansion into new markets
- Clear communication with international customers
Process
Results-oriented localization processes
Translators specialized in marketing
People who write persuasively in their mother tongue.
Cultural adaptation
References, examples and formats suited to the target market.
Brand glossaries
Product names and slogans kept accurate.
Style review and QA
Final check of style, terms and formatting.
How we work
How we handle localization projects
We learn your objectives
We discuss the target audience, the market, the brand tone and the publishing channel.
We choose a native-speaker translator
A native-speaker translator with marketing experience adapts the message.
We adapt and review
We check the style, the cultural references and consistency with the brand glossary.
We deliver ready to publish
You receive the texts in the format you need, from editable files to website content.
In brief
Localization for websites, campaigns and brand materials
A marketing text works only if it sounds natural to the local audience. Our native-speaker translators adapt the message, tone and cultural references, while the brand glossary keeps the same names and the same voice across all languages.
We localize corporate websites, brochures, catalogs, sales materials and digital content, in any language and any file format. For printed or digital materials with a layout, we use multilingual DTP, and for video or audio content we can also provide transcription.
A dedicated project manager coordinates the work and usually replies on the same business day. Our process is certified to ISO 9001 (quality management) and ISO 17100 (translation services), and the agency has been in the translation market since 2014.
Frequently asked questions
Questions about localization
What is the difference between translation and localization?
Translation transposes the text into another language. Localization also adapts the cultural context: formats, examples, tone and references, for the local audience.
Do you also localize websites?
Yes. We work with website texts, SEO titles and descriptions and related materials, in cooperation with your web team.
Can we keep our brand tone?
Yes. We use a brand glossary and a tone-of-voice guide agreed together, then apply them to all projects.
How is the price determined?
It depends on languages, volume and complexity. We send you a clear quote; see also how prices are calculated.
See also
Other services for companies
Do you have a document to translate?
Send us the file and receive a clear quote, usually on the same business day.