In the world of software applications and websites, the GPS that guides you out of the tangle of the World Wide Web is localization. It is a new field of activity, closely linked to IT products and environments. In other words, when we talk about localization, we mean adapting a specific product to a set of elements – namely the language and the country of the intended users – so that using the product causes no difficulty. Depending on region and culture, users have different expectations of the website they visit. In fact, translation is just one of the activities in a localization project. It exists as an integrated part of a complex process that includes project management, software engineering, testing and desktop publishing.
The basic stages of localization
- Analysis of the material received and estimation of the tools and resources needed to localize the application. Cultural, technical and linguistic assessment;
- Creation and maintenance of terminology glossaries;
- Translation into the target language;
- Adaptation of the user interface, including resizing of forms and dialogs, as required;
- Localization of graphics, scripts and other media containing visible text, symbols, etc.;
- Compilation and building of the localized files for testing;
- Linguistic and functional quality assurance;
- Project delivery.
Choose successful online promotion
Translating your website – in essence, its multilingual versions – can bring you a much larger number of foreign customers and a good position in your target market niche. Linguistic conversion for optimal localization involves adapting cultural references, including rephrasing key messages. With the help of a network of native copywriters and linguists, the source content is perfectly adapted according to the specifics of the project.
You can count on the Syncro Translation Services team when you launch services or products in new markets. All the linguistic and technical stages of the localization and translation processes will be carried out, guaranteed. In this way you will secure your business expansion on the international market, with a well-targeted and correctly worded message, following quality procedures.